![]() Platforms like TradeGecko or Fishbowl streamline inventory management, while ShipStation or Shopify can automate order fulfillment. Investing in technology, infrastructure and human resources to help you navigate the rough seas of scaling is necessary - now. Managing inventory, expanding product lines and ensuring a seamless customer experience, all while finding new audiences, can feel like a Herculean task. It's all well and good when you're small and nimble, but scaling up makes everything harder. Related: 3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage 2. ![]() ![]() Most are still analyzing activity after the money has been spent, what if we optimized things before or during money leaving our bank account? Still, the key step involves using predictive modeling within that data to unlock incremental revenue. Most companies use platforms like Klayvio or Mailchimp for marketing automation and Segment or Bloomreach for personalization. ![]() Thus far, brands have been somewhat slow to implement technology and strategies when collecting and activating first-party data to improve acquisition efficiency in light of the iOS 14 privacy changes. ![]() By diversifying your marketing mix, you will tap into new growth audiences you need to grow awareness. But now, more than ever, exploring alternative advertising platforms like Pinterest, TikTok and good ol' premium publishers increases in value and deserves your attention. Firstly, it's worth noting that most brands still spend the majority of their dollars on Meta and Google - that hasn't changed. ![]()
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